Pay-per-indexed vs credit pricing

The three models

Pay per indexed. The buyer is charged only for URLs that end up in Google's index. SpeedyIndex prices "1 indexed link = 100 tokens" and returns tokens for unindexed links after 7 days (source). IndexMeNow fully refunds URLs not indexed after 10 days (source).

Refundable credits. The buyer spends 1 credit per submitted URL, and credits for failures come back after a window. Rapid URL Indexer refunds after 14 days (source); Omega Indexer after 24 hours (source). In effect this is also pay-per-indexed, with the full amount paid up front.

Per submission. The buyer pays for the attempt. Credits are not returned when Google declines a page. IndexChex works this way (pricing), as does Indexceptional.

Worked example: 1,000 URLs

The example uses each vendor's cheapest and most expensive published unit price. For refund-based vendors, the cost of 1,000 submitted URLs depends on how many index. Rapid URL Indexer publishes a 91% average; the others do not publish a rate, so their rows assume 850 indexed (85%), the same rate IndexChex reports for standard mode, to keep the comparison on one footing.

Cash out of pocket is higher than the "cost" column for the refundable-credit vendors, because the buyer first purchases credit for all 1,000 URLs; the 90 or 150 refunded credits then sit in the balance for the next batch.

Cost per indexed URL

Dividing a per-submission price by the indexing rate converts it onto the pay-per-indexed basis. At the 85% standard rate IndexChex reports, $0.0044 / 0.85 = $0.0052 and $0.0014 / 0.85 = $0.0016 per indexed URL. For instant mode at 95%, $0.084 / 0.95 = $0.088 and $0.26 / 0.95 = $0.27. These IndexChex rates are averages from its weekly measurement on recurring URL sets as of October 2026, not guarantees.

Where the models cross over

A per-submission tool stays cheaper per indexed URL as long as price / rate stays below the competitor's per-indexed price. Against SpeedyIndex's Professional price of $0.04, IndexChex's Starter rate of $0.0044 would only lose if fewer than about 110 of 1,000 URLs indexed (0.0044 / 0.04 = 0.11). So on price alone the refund rarely changes the order at these list prices.

Price is not the only consideration, though:

• Budget certainty. Pay-per-indexed caps the cost of a bad batch. A per-submission buyer who sends 1,000 thin pages pays for all of them.
• Incentives. A refund means the vendor carries the cost of failure, which gives it a reason to filter out unindexable URLs. Omega Indexer, for example, refunds non-indexable links immediately.
• Verification. Without refunds, the buyer has to check results. IndexChex bundles an index checker for that reason; refund-based vendors rely on their own reports.

Choosing a model

Pay-per-indexed or refundable credits suit buyers who submit expensive, mixed-quality links and want spend tied to outcomes. Per-submission pricing suits buyers with large, reasonably clean lists who check results themselves. The backlink indexer comparison lists every vendor's basis. Head-to-head pages cover IndexChex vs SpeedyIndex and IndexChex vs Rapid URL Indexer, the SpeedyIndex alternatives page groups refund-based options, and the IndexChex profile holds the publisher's own figures.